What’s in a name? For Lowell youth group, it’s all Madd Love

Catching supermarket shoppers’ attention can be a tricky task. And the folks who run UTEC knew that the name of the Lowell center for young adults returning from jail might be a tough sell at your  local Whole Foods. So they worked with Boston ad agency CTP to come up with a new brand for their products: “Madd Love Market.” (The UTEC name itself won’t change.) The new name will soon appear on  cutting boards that UTEC sells through about 35 Whole Foods stores in the Northeast, starting in November, and online through Waltham-based Preserve. And then it’s on to other prod-ucts, such as a line of almond nut butter and peanut butter that debuts in January. Salad tongs could be next, or maybe dog beds made through UTEC’s mattress recycling program. Catching supermarket shoppers’ attention can be a tricky task. And the folks who run UTEC knew that the name of the Lowell center for young adults returning from jail might be a tough sell at your  local Whole Foods. So they worked with Boston ad agency CTP to come up with a new brand for their products: “Madd Love Market.” (The UTEC name itself won’t change.) The new name will soon appear on  cutting boards that UTEC sells through about 35 Whole Foods stores in the Northeast, starting in November, and online through Waltham-based Preserve. And then it’s on to other prod-ucts, such as a line of almond nut butter and peanut butter that debuts in January. Salad tongs could be next, or maybe dog beds made through UTEC’s mattress recycling program.